Barbara Kruger
The Barbara Kruger x Modernica collaboration brings one of contemporary art’s most recognizable visual languages into the realm of functional design through two limited-edition works: the Case Study® Fiberglass Barbara Kruger Side Chair, Love It – Shove It, and the Case Study® Fiberglass Barbara Kruger Aiko Table, Want It – Need It.
Produced in editions of 150 chairs and 250 tables, each work combines Kruger’s incisive text with Modernica’s iconic Case Study® Collection, a landmark of California modernism. Created in support of The Museum of Contemporary Art (MOCA), proceeds from the collaboration benefit the museum’s exhibitions and public programs.
For Kruger, whose work has long appropriated the visual language of advertising, publishing, and mass media to examine the ways images and words shape our understanding of the world, the collaboration represents a natural extension of her practice.
By placing her unmistakable text on functional objects designed for everyday use, the project encourages viewers to consider how language operates not only in museums and public space but also within the domestic environments we inhabit.
Since 1989, Modernica has handcrafted fiberglass furniture in its Los Angeles factory using the original techniques developed during the mid-twentieth century. Each chair and table is individually handcrafted from layers of fiberglass and pigmented resin, creating subtle variations in fiber pattern, translucency, and tone that make every piece unique.
