Hysteric Glamour

Modernica had the pleasure of working with Hysteric Glamour for Holiday 2020. Hysteric Glamour is a Japanese fashion brand created by Tokyo native Nobuhiko Kitamura in 1984. The renowned clothing brand is known for its Americana influence taking cues from western style, music, and more. 
The collection includes furniture pieces such as  Side Shell Chairs, a Daybed and an Aiko Side Table adorned with Hysteric’s iconic motifs. The capsule also includes complimenting apparel pieces with cobranded insignias. 
This collaboration was released exclusively online and select Hysteric retail stores.